Increasing demand for thoroughbreds beyond racing

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2026-2030 Strategic Plan

The Retired Racehorse Project's 2026-2030 strategic plan supports the organization’s commitment to building a stronger, more connected aftercare ecosystem that supports the Thoroughbred beyond racing. The plan was adopted by the RRP board in December 2025 after a facilitation process that took place throughout the year, including stakeholder interviews, community surveys, and landscape assessments.
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The plan includes three priorities, which represent the RRP’s commitment to building a more informed, unified, and sustainable future for the Thoroughbred aftercare community:
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Priority 1.
Strengthen capacity through Thoroughbred Makeover refinement and renewed focus on supportive programming for anyone involved with the breed
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Priority 2.
Build and amplify the RRP’s brand identity as a leading nonprofit and aftercare unifier
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Priority 3.
Lead industry-wide accountability and engagement
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